[{"data":1,"prerenderedAt":82},["ShallowReactive",2],{"webgl-3d-v3-proof-works":3},{"data":4,"meta":77},[5,48],{"id":6,"documentId":7,"createdAt":8,"updatedAt":9,"publishedAt":10,"mainTitle":11,"slug":12,"rank":13,"mainImage":14,"hero":28},156,"wg56p3tdessq881cv59gi6p5","2026-02-26T10:26:30.449Z","2026-05-14T01:12:51.971Z","2026-05-14T01:12:52.207Z","Adidas & All Blacks","all-blacks-jersey-launch",11,{"id":15,"documentId":16,"name":17,"alternativeText":18,"caption":19,"width":19,"height":19,"formats":19,"hash":20,"ext":21,"mime":22,"size":23,"url":24,"previewUrl":19,"provider":25,"provider_metadata":19,"createdAt":26,"updatedAt":27,"publishedAt":26},384,"luvnabwpjnscio9thl4bzxh8","All blacks - Hero.avif","Hero shot of the All Blacks 2023 Rugby World Cup jersey, designed by French artist Fey the Wolf in collaboration with Adidas.",null,"All_blacks_Hero_70f24cdd90",".avif","image/avif",35.85,"https://new-psychoactive-website-media.syd1.cdn.digitaloceanspaces.com/All_blacks_Hero_70f24cdd90.avif","@johngerome/strapi-provider-upload-spaces","2026-02-25T15:20:34.192Z","2026-05-14T01:13:24.787Z",{"id":29,"subTitle":30,"whatWeDid":31,"client":32,"websiteLink":19,"description":33,"scaleEnterprise":19},160,"2023 Rugby World Cup Jersey Launch","Strategy, 3D Illustration, Motion, Design, Development, WebGL","Augusto / Adidas",[34,40,44],{"type":35,"children":36},"paragraph",[37],{"text":38,"type":39},"             Ahead of the 2023 Rugby World Cup in France, Adidas partnered with creative agency Augusto to unveil a newly designed All Blacks jersey in collaboration with French artist Fey the Wolf. The launch was conceived as an immersive, tunnel-style experience in New Zealand, guiding invited media through the legacy of the team before revealing the new design.","text",{"type":35,"children":41},[42],{"text":43,"type":39},"",{"type":35,"children":45},[46],{"text":47,"type":39},"Psychoactive was engaged to translate this physical installation into a digital experience for global media unable to attend in person. The result was a password-protected, interactive platform that mirrored the emotional progression of the live event, allowed press to inspect the jersey in 3D, and provided a secure hub for campaign assets under embargo.",{"id":29,"documentId":49,"createdAt":50,"updatedAt":51,"publishedAt":52,"mainTitle":53,"slug":54,"rank":55,"mainImage":56,"hero":66},"tdn2sfrqvcfh402j0ehfzmvy","2026-02-26T09:02:59.246Z","2026-05-14T01:12:55.633Z","2026-05-14T01:12:55.832Z","Zendetta","zendetta",8,{"id":57,"documentId":58,"name":59,"alternativeText":60,"caption":19,"width":19,"height":19,"formats":19,"hash":61,"ext":21,"mime":22,"size":62,"url":63,"previewUrl":19,"provider":25,"provider_metadata":19,"createdAt":64,"updatedAt":65,"publishedAt":64},407,"zrjqmkh3dq2wy6thhqeosiar","Zendetta - Hero.avif","Zendetta interactive documentary hero. Illustration-led WebGL storytelling on Syrian activist Karam Alhamad's life.","Zendetta_Hero_5a67df8f3c",180.79,"https://new-psychoactive-website-media.syd1.cdn.digitaloceanspaces.com/Zendetta_Hero_5a67df8f3c.avif","2026-02-26T09:18:40.555Z","2026-05-14T01:13:25.701Z",{"id":67,"subTitle":68,"whatWeDid":69,"client":70,"websiteLink":71,"description":72,"scaleEnterprise":19},164,"A story of survival and revolution","Strategy, Illustration, Motion, Design, Development, Multi-Language Support, WebGL & 3D, Audio","Karam Alhamad","https://www.zendetta.com/",[73],{"type":35,"children":74},[75],{"text":76,"type":39},"             Zendetta is a multi award-winning, internationally acclaimed interactive WebGL experience documenting the life of Syrian activist Karam Alhamad. Created in close collaboration with Karam, Psychoactive led the concept, illustration, design, motion, and custom development of the ten-minute journey tracing Karam’s path from protestor to war journalist, political detainee, refugee, and policy advocate. While centred on a single life, the project reflects the experiences of millions affected by a conflict spanning more than a decade, and draws attention to the ongoing detention of Syrians as a result of activism.",{"pagination":78},{"page":79,"pageSize":80,"pageCount":79,"total":81},1,25,2,1781209656760]