While still a prototype awaiting regulation, Mohasky has ignited discussions on optimal legislation for harm reduction, sustainability, and economic growth in New Zealand. As part of our contributions to this project, we crafted a comprehensive brand strategy and identity, designed and launched a marketing website, and developed interactive mobile app prototypes, encapsulating the complete service journey—from product selection to payment processing and delivery.
Since Mohasky's inception in 2019, New Zealand's approach to cannabis has evolved. Despite the progress, legal ambiguities have left some vulnerable, with many still resorting to unsafe options. Mohasky advocates for full legalisation, striving for a New Zealand where all can access safe and prejudice-free cannabis.