Through a full rebrand, we transformed Trap & Trigger's image from a focus on pest extermination to emphasising protection of endangered animals. This new branding, complete with a fresh visual identity and logo, was mirrored in their revamped website. It showcases their commitment to Aotearoa’s wilderness, thermal imaging prowess, and community ties. Our design harnessed motion storytelling, engaging animation, and Aotearoa's rich biodiversity. Enhancements like parallax scrolling and circular motifs further refined user experience, exuding warmth and unity.
This project has contributed to reshaping New Zealand's public perception on conservation, spotlighting the vital environmental efforts organisations like Trap & Trigger play. By highlighting protection over extermination, the new narrative aligns with the nation's growing environmental ethos, fostering a deeper connection between New Zealanders and their natural legacy, and underscoring the collective action needed for preservation.