About

Who We Are.

Psychoactive® is an International award-winning digital agency building beautiful, interactive web experiences. We deliver digital branding, strategy, design and development for brands & organisations who want to push the boundaries of the web.

We’re Digital Amphibians: just as frogs breathe both water & air, we breathe design & innovation. We’re not just a web design, development, or advertising agency - we’re a digital incubator - constantly hatching fresh and beautifully intuitive ways to stimulate the Metamorphosis of projects & brands.

Dictionary

Definition from Amphibious Language

Metamorphosis

/ˌmɛtəˈmɔ ː fəsɪs,ˌmɛtəmɔː ˈfəʊsɪs/
noun
ZOOLOGY
noun:
metamorphosis;
plural noun:
metamorphoses

(in a brand or organisation) the process of transformation from an old or immature website to a beautiful, interactive web product or experience in three distinct stages: Branding & Strategy, Design, and Development.

“The organisation’s digital presence went through the process of metamorphosis”

  • a change of the form or nature of a digital asset or strategy into a completely different one.

"their project experienced metamorphosis from a low traffic website to an award winning work of art"

Benefits

faster load time

search engine visibility

interactive

animated

brand recognition

user trust & engagement

visual consistency

immersive

increased ROI

cohesive brand identity

refreshed content strategy

optimised user experience

responsive across devices

Origin
Origin of the word metamorphosis

Late 2018: via Andrew Hillstead the word metamorphosis is redefined to align with Psychoactive Studios’ process of transformation.

Use over time for: metamorphosis
Use over time of metamorphosis
head of a frog

Our Ethos

Quote

"Only those who attempt the absurd will achieve the impossible."

– M.C. Escher

Innovation

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01

Mastery

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02

Communication

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03

Passion

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04

UX Design Pyramid

Psychoactive Studios leverages the UX pyramid to craft exceptional user experiences for web and mobile applications. This framework prioritizes user needs in a tiered structure.

Level 4 - Delightful

It becomes the product users love. At this point, we talk mostly about the behavioral experience and reflective level of how the product performs.
How to reach a significant level for your design? You must minimize pain points and reduce the number of obstacles the user might face.

Level 2 - Reliable

It is available and accurate, with clean and reliable data, used on mobile and standard device types.
How to improve the reliability of your design?

Delightful
Usable
Reliable
Functional
Level 3 - Usable

It’s good if users don’t get lost or confused and if they can easily find the content or products they need. That is the point where a website or an application meets basic UX heuristics and best practices.

Level 1 - Functional

It meets the requirements for the proper work of the product. The design has some purpose and includes the key features, works in all modern browsers and passes basic accessibility.

Level 4 - Delightful

It becomes the product users love. At this point, we talk mostly about the behavioral experience and reflective level of how the product performs.
How to reach a significant level for your design? You must minimize pain points and reduce the number of obstacles the user might face.

Level 3 - Usable

It’s good if users don’t get lost or confused and if they can easily find the content or products they need. That is the point where a website or an application meets basic UX heuristics and best practices.

Level 2 - Reliable

It is available and accurate, with clean and reliable data, used on mobile and standard device types.
How to improve the reliability of your design?

Level 1 - Functional

It meets the requirements for the proper work of the product. The design has some purpose and includes the key features, works in all modern browsers and passes basic accessibility.