Capturing the Spirit of Summer Games Fest

Jun 4, 2024
3 min
Summer game fest website hero section

At Psychoactive Studios, we take great pride in our continued collaboration with Summer Games Fest, an event conceptualised and led by the visionary Geoff Keighley. Over the past two years, we've had the privilege of taking their brand and vision, transforming it into a dynamic digital experience that reflects the excitement and innovation of the developing gaming industry.

A Year of Evolution

Last year marked our first year of partnership with Summer Games Fest, where we took on the challenge of revamping their website to better align with their vibrant and innovative spirit. Hosted on Webflow, the new site embraced a palette of blues and purples with playful bubble motifs, capturing the event's dynamic nature and its pioneering digital approach—an essential adaptation during the challenges of the COVID-19 pandemic. We created micro animations and brought digital elements to life in a way that has become an extension of the brands characteristics. 

A New Vision on the Horizon 

As Summer Games Fest gears up for its fifth instalment, we’ve been tasked with unveiling the dawn of this year's festival. Geoff Keighley re-engaged Psychoactive Studios to evolve the website's aesthetic, aligning it with this year's bold new branding. The festival's 2024 theme bursts with reds, yellows, and oranges, symbolising the full vibrancy of summer. This energetic colour palette, paired with dynamic, lava lamp-like blobs, have been stitched between the website’s layered design.

Enhancing User Experience

Our goal for Summer Games Fest 2024 is to transcend last year's achievements by creating a website that not only informs but excites. This year’s site features:

  • Immersive Interactivity: New interactive elements will enhance user engagement, blending directory functionalities with captivating digital experiences.
  • Dynamic Animations: A stunning pre-loader will transition users into an immersive digital world. The hero animation on the main page will guide visitors through a visually rich journey, complemented by strategically placed animations that elevate the user experience.
  • Seamless Integration of Brand Assets: Vibrant colour transitions and anamorphic abstract assets will be meticulously integrated into the design, ensuring the website resonates with the updated brand persona.
  • User-Friendly Interface: Despite the visual sophistication, the site will remain lightweight and intuitive, providing a remarkable user experience.

Our team at Psychoactive Studios is dedicated to ensuring that the Summer Games Fest website not only captures the essence of the event but also sets a new standard in digital innovation. We aim to captivate more visitors and amplify the website's share-ability, potentially setting the stage for award recognition.

Looking Ahead

As we look forward to Summer Games Fest 2024, we're excited to continue our partnership with Geoff Keighley and the team, bringing their vision to life through cutting-edge web design.  Make sure to tune in for this year's festival, a digital experience that will leave a lasting impression on the gaming community.

Visit Summer Game Fest Website