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Talent Army

Talent acquisition
  • WHAT WE DID: Strategy, 3D Illustration, Motion, Design, Development, Integrations
  • CLIENT: Talent Army
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Talent Army is a New Zealand and Australia–based talent acquisition company specialising in IT and tech startups. As the business expanded internationally and matured as an industry leader, their self-built website no longer reflected the scale, quality, or confidence of their work.

Psychoactive partnered with Talent Army to design and develop a highly expressive Webflow website that balanced personality with professionalism, appealing equally to job seekers and employers while showcasing a deep understanding of technology, culture, and community.

  • 100+
    custom 3D assets
  • Custom
    JobAdder → Webflow API integration
  • Scalable
    Webflow CMS architecture
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Platform requirements

Talent Army needed a website that could do more than list jobs. The platform had to communicate technical credibility, reflect startup culture, support rapid growth, and serve two distinct audiences without feeling corporate or transactional. This requirement shaped every design and technical decision that followed.
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Storytelling through motion and illustration

Illustration and motion form the backbone of the experience. A bespoke 3D illustration system, designed and produced in-house, visualises company growth, startup culture, and technical fluency. Animation, micro-interactions, and scroll-based transitions are used deliberately to guide users and reinforce the narrative, not decorate the interface.
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A job board designed to feel human

At the core of the platform is a custom job board powered by a JobAdder to Webflow API integration. Talent Army continues to manage roles within their existing system, while candidates experience a clean, CMS-driven interface with advanced filtering, custom icons, and clear role metadata.
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Culture, place, and inclusivity

The site reflects Talent Army’s culture through original photography, local references, and diverse character design within the illustration system. Te Reo Māori translations across key navigation elements reinforce a strong sense of place while supporting a globally relevant brand.
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Designing for a dual marketplace

The website was structured around two distinct user pathways for employers and candidates. Each pathway was designed with its own content hierarchy, calls to action, and success criteria, ensuring clarity without forcing users through a single, linear journey.
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Built to scale on Webflow

The platform was developed in Webflow with a flexible CMS, enabling the team to publish jobs and content with ease. Performance, SEO foundations, analytics, and structured content were built in from the outset to support long-term growth.
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Recruitment, reimagined as a story-driven digital product.

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