How Is Webflow Tracking? The State of Webflow in New Zealand - 2021

Feb 11, 2021
5 Minutes
Webflow in NZ and a map of new zealand

Curious about the latest Webflow trends in New Zealand as of 2024? Check out our updated insights in this new article.

Who are New Zealand’s accredited Webflow Partners?

There are two types of Webflow Partners - Professional Partners, and Enterprise Partners.

As of June 2021, there are 5 accredited Professional Webflow Partners in New Zealand. These are Psychoactive Studios, Almond, Neon Hive, Analogue and Not Another

So far, there are no Webflow Enterprise Partners in New Zealand or Australia. Enterprise Partners tend to work as full-service agencies on large scale and long term engagements. Although Psychoactive Studios meets all of the requirements to become an Enterprise Partner and has numerous certified Webflow employees, we want to remain approachable for both small scale and large scale clients. Our team enjoys working on a diverse range of projects, both locally and internationally.

Webflow's logo and New Zealand's icon

Who are the other Webflow Designers practising in New Zealand?

The best place to find Webflow experts in New Zealand is through Unicorn Factory, a centralised platform for Kiwi freelancers to showcase their work. Some of the sites most sought after freelancers are Andrew Hillstead - Founder & Director of Psychoactive studios, Alex Murton - Co-Founder & Director of Almond, and Connor Finlayson - No Code Expert & Founder of Unicorn Factory.

Some other Webflow superstars include Nikolai Bain, who has co-hosted the Wellington Webflow Meetup with Psychoactive, Grace Potter, who did a web design and Webflow internship with Psychoactive, and Emroy Fierlinger, who has done some work with Psychoactive in the past.

Other up and coming Webflow practitioners on Unicorn Factory include Nikki Gibbons and Uili Fecteau. As the year progresses, we’re sure we’ll see more Webflow designers and developers appear in this space. Keep an eye out!

Alternatively, Upwork is also a helpful website where you can find New Zealand based freelancers who work with Webflow. The directory is still growing and therefore most designers haven’t yet developed enough portfolio work to showcase their expertise. However, one stand-out designer listed on Upwork is Sorithika (Karl), who has worked on a few Webflow projects.

Finally, not listed on any directories,  Liv Strawbridge and  Dan Palmer are also Webflow freelancers worth looking out for. 

Webflow Keyword Analytics

Based on SEMRUSH here's the Keyword Overview for ‘Webflow’ from January 2021.


The average number of monthly searches (volume) for Webflow in New Zealand over the last 12 months was 1.9K. This is up from 1.3K in the previous year and a significant increase since 480 monthly searches in 2019.

Globally, monthly searches in 2021 are at an all-time high (223.8k), almost doubling the volume from the previous year, and easily outperforming the 51.5k searches in January 2019. The most keyword searches came from the United States (50k/month), followed by the United Kingdom (18.1k/month) and then India (15k/month).

Keyword Variations

As of January 2021, the most popular Webflow keyword variations based on search results in New Zealand are: ‘Webflow Pricing’ (140), ‘Webflow Templates’ (140), ‘How Much Does Webflow Cost’ (90), ‘Webflow and Shopify’ (90).

Keyword variation trends also indicate that more designers and developers are moving to Webflow:

‘Webflow Certification’ (70), How to use Webflow (70), ‘How To Become A Webflow Expert’ (10).

How many sites have been built in Webflow?

Globally, over 417,548 sites were built using Webflow in 2020. With Webflow becoming a more popular household name, we can be sure that this number will only increase in the years to come. Unfortunately not enough data is available at this time to measure how many Webflow sites were built in NZ.

How many businesses use Webflow?

Webflow has over 100,001 active customers spread across 190 countries. Because of the COVID-19 pandemic and more businesses moving online, Webflow saw a large increase in revenue worldwide. This trend is predicted to continue in the years ahead.

The General Consensus

  • Webflow outperforms other website building platforms. Read more on that here.
  • There is a growing community of New Zealand based Webflow experts.
  • An increasing number of NZ businesses are choosing to develop with Webflow.
  • Both small and large scale enterprises can benefit from Webflow.
  • Webflow is the platform of the future. It will still be here in years to come.
  • Webflow will continue to grow and develop as we learn more about the internet.

Psychoactive studio's logo

Interested in starting a new project or migrating to Webflow? 

Psychoactive Studios is one of New Zealand’s leading Webflow design and development agencies and has helped organise various Webflow meetups in Wellington.

Our team has worked with leading companies such as Otago University and the New Zealand Medical Association. With the launch of our new website at the end of 2020, Psychoactive’s mission is to bring Webflow to New Zealand, Australia, and the rest of Oceania, empowering designers, developers, and businesses alike.

What are your thoughts on the future of Webflow? 

Let us know at