SEO
Gets you ranked.
Search engine optimisation: technical foundations, metadata, speed and structure for traditional search.
For twenty years, being found meant ranking on Google. Now your buyers ask ChatGPT, Perplexity and AI Overviews, and those systems return one answer with a handful of citations. Either your site is in the answer, or it’s invisible to that buyer.
[ The discipline ]How sites get found in 2026
Three layers of
being found.
AEO
Gets you quoted.
Answer engine optimisation: answers shaped so AI Overviews and answer boxes can lift them.
GEO
Gets you cited.
Generative engine optimisation: entity data and content that LLMs trust enough to cite.
Search, answer and generative engine optimisation: three acronyms, one discipline. A site machines can read and humans want to act on.
[ In practice ]
Those three layers,
on your own site
Search for what a company does and you land in one of two places: a list of links, or a single answer. Enter your URL to see how your site shows up in each, with the answer box sitting in between.
- The 15 best, ranked for 2026a-listicle.com
- Top picks, revieweda-review-site.com
- Best providers near youa-directory.com
- Your brand — what you’re known foryourbrand.com
and 6 more results
A few names come up consistently for this kind of work. Known for what they do well, your brand is cited alongside the bigger players.
Sources
clutch.co yourbrand.com webflow.com
Enter your URL below to see it for real.
Google ranks you in a list. ChatGPT cites you in an answer. The answer box quotes you in between. We build your site to show up in all three.
[ What ships ]
Standard on every build.
Not an upsell.
We don’t sell this as a bolt-on, because it isn’t one. It’s part of how we make websites. Every site we ship includes:
Server-rendered, semantic HTML
Everything that matters is in the page source. No content trapped behind JavaScript that crawlers and AI systems never execute.
Per-page metadata, written, not templated
Unique titles, descriptions, canonical URLs and social cards on every page. Detail pages generate theirs from real content, not boilerplate.
A structured-data graph
Organization or LocalBusiness, Service, CreativeWork, FAQPage and more, written per page in JSON-LD. Structured data is how AI systems extract facts about your business without guessing.
Sitemaps fed live from the CMS
New content appears in the sitemap the moment it’s published, with real last-modified dates.
Performance as a feature
Modern image formats, smart lazy-loading, lean CSS. Speed is a ranking factor, and slow sites lose buyers before any of this matters.
Content structured for answers
Question-and-answer sections backed by FAQ schema, definition-style copy, headings that map to what people actually ask.
Local search signals where geography matters
LocalBusiness schema, service-area markup, location-aware copy. If your buyers search locally, the site says where you are and where you work.
[ How we work ]
Three ways in
Three doors into the same discipline: designed into every new build, retrofitted onto the site you already have, and kept ahead of the engines on retainer.
On a new build
Every site we design and build ships with all of the above as standard. You don’t have to ask for it, and you won’t find it itemised as an extra.
As a retrofit
We audit your existing site, whatever it’s built on, show you exactly what search engines and AI systems currently see, and fix the gaps. No rebuild required.
Ongoing
Search doesn’t stay solved. On retainer we monitor what’s ranking, what’s being cited, and how the engines are changing, keeping the site ahead.
A note from the founder on how Psychoactive staffs every engagement
A word from the founder
“We don’t hire to bench. Every senior person on the team is on a live project, including me. If you’re paying for a Premium Webflow Enterprise build, that’s what you actually get on every call, every review, every line of code.”
[ Proof ]
We optimised our own site,
so we know it works
We rebuilt psychoactive.co.nz and kept score the whole way: self-referencing canonicals on every page, server-rendered fallbacks for content that only lived in the browser, per-page social images, and a sitemap that tells the truth.
Design Audit · our own score3173
Our old site scored 31. After the redesign and a proper search pass, 73. The same free tool reads any homepage the way a crawler does, so see where your site stands.
The brands we build for, and industry recognition
The brands and events we build for
Recent Psychoactive clients include Adidas, Hellboy, the All Blacks, World of WearableArt, Blackbird VC, SuperAI and Token2049.
Recognised by the industry
DESIGN AWARDS
AWARDS
[ Case files ]Search work on client retainers
Optimised
in production.
Case 001Ongoing retainer
BurgerFuel
BurgerFuel
New Zealand’s Favourite Burger
Case 002Ongoing retainer
World of WearableArt
World of WearableArt
New Zealand's Largest Theatrical Spectacle
[ Questions ]Before you brief us