We partnered with WOW, transforming their digital platform for easier ticket purchases, competition entries, and merchandise sales. The updated site features a detailed archive showcasing award-winning wearable art and the ability to view past shows.
In the spirit of WOW's innovative essence, we crafted a digital experience that mirrors the competition's boundary-pushing ethos. Transitioning from an outdated Wordpress framework, we built a modern, enterprise-scale Webflow website, incorporating over 50 bespoke pages and a range of third party integrations. Designed with user experience at the forefront, this platform enables seamless navigation and interaction. By integrating ticketing systems, designer entry portals, and merchandise sales within a visually compelling interface, the website vividly encapsulates WOW's spirit of creativity and diversity. The redesign prioritizes visual storytelling, inviting users of all ages to delve deeper into the wearable art univers, fostering a stronger community of creators and enthusiasts.
On one level, the World of WearableArt is the most lavish catwalk show in the world. On another level, it is an art exhibition blown up to epic proportions. And on yet another level, it’s theatre at its finest; it’s as close as New Zealand gets to Broadway.
The WOW season is a highlight on Wellington’s cultural calendar – not only is it spectacular but last year attracted 600 international visitors. Together with more than 31,000 visitors from all over New Zealand, they dined in our restaurants, stayed in our hotels and shopped in our retail outlets ultimately benefiting a wide range of people.
WellingtonNZ’s General Manager of Events and Experiences
The revamped website has significantly extended the brand's global reach, enhanced user experience, and contributed to a marked increase in cultural impact, brand recognition, and revenue. It now plays a key role in Wellington's economy, generating over $30 million annually and establishing a new benchmark for online creative excellence.
Good Shepherd Entertainment is an award-winning video game publisher that strives to create truly memorable, fun, and high-quality entertainment. Over the course of our partnership we have created a number of Webflow sites for Good Shepherd, ranging from project specific games to the company's corporate website.
