When a website becomes something people can step inside, your brand stops being skimmed and starts being shared.

Yes — interactive 3D and WebGL is core to what we do, not a bolt-on. Psychoactive Studios is a Wellington-based agency working worldwide, building real-time 3D websites with Three.js and WebGPU. We’ve shipped immersive web work for Summer Game Fest, the All Blacks, World of WearableArt, SuperAI and TOKEN2049, and the studio has 50+ international awards and recognitions, including Awwwards Site of the Day. We also keep an honest, regularly updated guide to the best WebGL and interactive 3D agencies, ourselves included.

WebGL is the browser technology that makes real-time 3D possible on the web. When we say "3D on the web" we usually mean WebGL or its newer sibling WebGPU — both let us render 3D scenes, shaders, and motion directly inside the browser, with no plugins or downloads. Three.js is the most common library built on top of WebGL.

Yes, when it’s built for them. We test every project on mid-range Android devices and slower networks, and design the experience to scale down gracefully — sometimes that means a simpler scene on smaller devices, sometimes it means rebuilding a moment for touch input. The bar is "feels deliberate everywhere", not "best viewed on a MacBook".

Not if it’s done right. We treat performance as a design constraint from day one: file size, frame rate, and time-to-interactive are decided before the first scene gets built. The trade-offs are visible and chosen, not accidental.

Anywhere from a week (a focused 3D moment dropped into an existing site) to three months (a full immersive site with custom shader work and motion direction). Most of our immersive builds land in the 6 to 12 week range.

Both. Some of our most-shipped work is a custom WebGL layer sitting on top of a Webflow CMS — visitors get the experience, the client gets the editor they’re used to. We’re a Premium Webflow Enterprise Partner, so we can build the Webflow side and the custom side under one roof.

Three.js is a real-time 3D library — code-first, infinitely flexible. WebGPU is the newer browser API underneath; we use it when we need raw shader performance. Spline is a no-code 3D scene tool — fine for simple decorative pieces, limited for anything custom or performant. Rive is great for vector and 2D-feeling motion. We pick per project rather than picking a side.

You do. Our work is bespoke and unencumbered — no platform lock-in, no licensing weirdness, no third-party plugin you’re suddenly tied to.

We can usually take them on. We’ve worked with assets from game studios, brand teams, and third-party 3D artists, and we’ll be honest if the existing work isn’t going to optimise for the web — sometimes it’s faster to rebuild than to retrofit.

The first conversation. If the story doesn’t need 3D, we’ll tell you. We don’t sell scenes we don’t believe in.