01
People make the work. AI helps them make it.
Every project is owned end to end by a senior designer and engineer. AI speeds up the path. It never gets the final say. The taste, the judgement and the decisions stay human.
AI is the newest tool on the bench. It lets us explore more directions, cut the busywork, and spend time where it counts, on calls a machine can’t make. Build a website with AI tonight and it’ll look fine. Fine is now the floor. We sit well above it, because taste is the part you can’t prompt.
[ By the numbers ]
An AI-era web design studio for brands that want to push the edge of the web.
018years of craft, since 2018
0250+international awards and recognitions
0350M+livestream views behind the Summer Game Fest site
0460,000+attendees each season at World of WearableArt
[ How we think about it ]
Four things we hold to.
02
We don’t ship slop.
Every line of copy, every frame of motion, every interaction goes past a senior pair of eyes. If AI helped us get there, good. If it doesn’t clear our bar, it doesn’t ship. That’s the whole game.
03
Faster where it should be fast.
AI takes the grunt work: the first drafts, the tenth variation, the repetitive build. That gives our people more room for the parts that actually make a site memorable.
04
Bespoke, and yours.
The work we ship is custom and owned by you. No template underneath, no platform lock-in, no AI provider tied to your codebase.
[ The process ]
The same craft, at every stage.
AI just moves us through it faster.
- 01
Discovery & strategy.
We read everything before we meet you. Your brief, your competitors, your analytics. You stop paying us to catch up and we start with a point of view.
- 02
Brand & creative direction.
AI widens the moodboard and speeds the exploration. The art direction, the taste, the ‘this one, not that one’, that’s ours.
- 03
Copy & content.
We draft, edit and rewrite. Every published word goes through a writer. Nothing goes out raw.
- 04
Design & motion.
We test ten directions in the time it used to take to test two, then hand-tune the one that’s right. Motion is still built frame by frame by people who care about it.
- 05
Build.
We pair-program with AI on every codebase. Our engineers stay in control and set the performance budgets. The site is fast because we made it fast, on purpose.
- 06
QA & launch.
Accessibility, performance and content checks run as a first pass with AI, then a senior review before anything goes live.
[ The stack ]
We’re open about our tools. Knowing them makes the work easier to trust.
Here’s what’s on the bench right now. It changes as the tools do, and we’ll keep this honest.
What it does for us
Our daily AI workspace: design thinking, agentic coding in our codebases, research, content and browser QA.
What a human still decides
We still decide whether the thinking holds up, an engineer owns every line before it ships, and a person calls what is good enough.
What it does for us
A second opinion for reasoning and drafting.
What a human still decides
When the models disagree, a person makes the call.
What it does for us
Design assistance inside the tool our designers already live in.
What a human still decides
The taste calls are ours: hierarchy, spacing, what feels right for the brand.
What it does for us
The connectors that plug AI into our real tools (CRM, Drive, the site's CMS).
What a human still decides
A human chooses what AI can touch and what stays out of reach.
What it does for us
AI image-to-video for campaign and motion work.
What a human still decides
An art director picks the frames and bins anything that looks like stock AI.
The bench itself
It all runs on: Nuxt/Vue, React/Next, WebGL/Three.js, Rive, GSAP and Lottie, on Strapi, Supabase and Vercel.
Human decisions on this project: 1,247 and counting.
[ The record ]
Immersive, animated,
technically demanding.
Since 2018.
For the All Blacks, Summer Game Fest, World of WearableArt, Blackbird and SuperAI, among many others. That work won awards because of the craft in it, not the tools behind it.
Case 001Launched 2023
Adidas & All Blacks
Adidas & All Blacks
2023 Rugby World Cup Jersey Launch
Case 002Launched 2022
Summer Game Fest
Summer Game Fest
The World's Premier Gaming Celebration
Case 003Launched 2022
World of WearableArt
World of WearableArt
New Zealand's Largest Theatrical Spectacle
Case 004Launched 2022
Blackbird VC
Blackbird VC
Australasia's Leading Venture Capital Firm
Case 005Launched 2025
SuperAI Conference
SuperAI Conference
The World’s Largest AI Event
We work with brands that want their digital presence to feel like 2026, not 2019. Not an AI agency for AI companies, a craft studio for brands who want the best of both, modern tools and real taste. If the bar is high, we’re a good fit. If you’re shopping on hourly rate, we’re probably not.
[ How we work ]
Three ways in
Three doors into the same discipline: designed into every new build, retrofitted onto the site you already have, and kept ahead of the engines on retainer.
On a new build
Every site we design and build ships with all of the above as standard. You don’t have to ask for it, and you won’t find it itemised as an extra.
As a retrofit
We audit your existing site, whatever it’s built on, show you exactly what search engines and AI systems currently see, and fix the gaps. No rebuild required.
Ongoing
Search doesn’t stay solved. On retainer we monitor what’s ranking, what’s being cited, and how the engines are changing, keeping the site ahead.
[ Questions ]